📣 The Instagram (and Facebook) Method: How Real Estate Agents Can Work Together to Get More Exposure

In today’s real estate market, visibility is everything — and the more people you have working together to promote a listing, the better. Whether you’re co-listing a property or part of a larger brokerage, one of the most effective tools to expand your reach is right on your phone: Instagram and Facebook’s Collaboration Tools.

At Higley’s Media Group, we call this the Instagram Method — but thanks to recent updates, Facebook is now part of that strategy, too.

Let’s break down how you can use both platforms to work smarter, save time, and get more eyes on your listings.

🤝 Why Teamwork is a Marketing Strategy

Real estate is all about relationships. But it’s not just about who you know — it’s about who sees your listings. When agents, brokers, and media teams work together on social media, they unlock more exposure, more engagement, and more trust.

Until now, this kind of cross-promotion took extra effort. But the game has changed.

📱 What Is the Instagram Collaboration Tool?

Instagram’s Collab Tool allows multiple users to co-author a single post or Reel. Instead of reposting each other’s content, you simply invite them to be collaborators — and the post shows up on both profiles (or even more).

That means:

• One post appears on multiple feeds
• Likes, comments, and views are shared across accounts
• Clients see your professional network working together

You can invite up to 20 collaborators — perfect for adding your co-listing agent, brokerage, and even your photographer or stager.

📘 What About Facebook?

Facebook now has its own collaboration feature as well! You can invite other Pages (like a co-listing agent’s Page, your brokerage, or a vendor partner) to co-host or co-author a post. This post then appears on all participating Pages, just like Instagram’s Collab tool.

Why this matters:

• It increases reach across multiple business pages
• Makes it easier to promote listings, events, and open houses
• Simplifies tagging and content distribution between partners

Together, Instagram + Facebook give you maximum exposure with minimum effort.

📊 Proof That It Works

Data shows collaborative posts outperform solo posts in nearly every metric:

• 📈 1.86× more impressions
• 💬 1.66× more interactions
• 🔁 Up to 4.8× more reach with multiple collaborators

And with Facebook’s collaboration added to the mix, that reach only grows.

🧠 Why These Tools Exist

Instagram originally created the Collab feature to help new creators get discovered and small businesses build visibility. The same logic applies to Facebook’s rollout — it’s all about helping users grow their audience through connection.

Real estate is a perfect fit:

• You’re constantly working with others
• Credibility matters
• And content marketing is essential

🏡 Example: Teaming Up on a Listing

You’re listing a property at 123 Main Street. You create one post and:

• Add your co-listing agent as a collaborator
• Tag your brokerage’s page
• Add your media company (us!)
• Use the same post for Facebook and Instagram

✅ That one post shows up on 4+ profiles
✅ It reaches 4+ different audiences
✅ And it looks like a united, professional effort — because it is

🔁 Add in Facebook Auto-Posting for Even More Simplicity

When you create a Collab post on Instagram, you can turn on auto-post to Facebook. That means:

• You get full coverage on both platforms
• You only have to post once
• And your Facebook stays active without extra time

It’s a no-brainer for busy agents.

🚫 Break the Habit: One Post, One Team

Here’s where most agents go wrong: Everyone makes separate posts for the same listing.

🔻 One agent posts
🔻 The co-listing agent posts their own version
🔻 The brokerage reposts something else
🔻 The media company shares a gallery later

❌ It’s fragmented
❌ It splits the engagement
❌ It confuses the audience

The fix? Just one post.

✅ Have one person (usually the listing agent or broker page) create the post
✅ Invite everyone else — the co-listing agent, brokerage, photographer — as collaborators
✅ That one post gets distributed across all feeds at once

This strategy consolidates attention, improves credibility, and maximizes the algorithm’s reach.

Remember: Don’t repost. Collaborate.

📸 Let’s Market Like a Team

At Higley’s Media Group, we don’t just deliver media — we help you leverage it for growth. Our team supports agents and brokers with:

✅ High-impact, social-ready content
✅ Custom strategies for using Instagram + Facebook Collabs
✅ Advice on how to get the most reach from every post

If you’re ready to stop marketing alone and start growing together — let’s talk.

📷 Need listing photos or media that’s ready for Instagram Collabs?
➡️ Book your next shoot with us