<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Higleys Media Group | Real Estate Media’s Blog</title><description>Stunning visuals that sell properties faster. We specialize in real estate photography, videography, and media tailored for agents and builders across Northeast Pennsylvania. Stand out with high-quality images and marketing solutions designed to attract buyers and close deals.</description><link>https://higleysmedia.com</link><item><title>Best Coffee Shop in Laporte, PA: Blended + Blessed Coffee Co. Photo Tour</title><link>https://higleysmedia.com/coffee-shop-photo-tour</link><guid isPermaLink="true">https://higleysmedia.com/coffee-shop-photo-tour</guid><description>Looking for the best coffee shop in Laporte, PA? Take a quick photo tour of Blended + Blessed Coffee Co. and see why it is a favorite local stop.</description><pubDate>Sun, 31 May 2026 00:00:00 GMT</pubDate></item><item><title>Real Estate Staging Prompt Generator: Build Better Virtual Staging Prompts Room by Room</title><link>https://higleysmedia.com/real-estate-staging-prompt-generator</link><guid isPermaLink="true">https://higleysmedia.com/real-estate-staging-prompt-generator</guid><description>Use this free staging prompt builder to pick a room, choose a style, and add constraints—then copy a ready-to-use prompt for AI virtual staging tools.</description><pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate></item><item><title>Do You Need a Permit for a Short-Term Rental in Pennsylvania?</title><link>https://higleysmedia.com/do-you-need-permit-short-term-rental-pennsylvania</link><guid isPermaLink="true">https://higleysmedia.com/do-you-need-permit-short-term-rental-pennsylvania</guid><description>Pennsylvania has no statewide short-term rental permit, but local rules vary widely. Some municipalities require permits, business licenses, or zoning approval. You&apos;ll also need to collect PA sales tax and possibly a local hotel occupancy tax. Always check with your township before listing.</description><pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate></item><item><title>How to Get More Bookings on VRBO: Listing Optimization Tips Hosts Miss</title><link>https://higleysmedia.com/how-to-get-more-bookings-vrbo-listing-optimization</link><guid isPermaLink="true">https://higleysmedia.com/how-to-get-more-bookings-vrbo-listing-optimization</guid><description>More VRBO bookings come from better photos, faster response times, competitive pricing, and strong reviews. Most hosts overlook simple optimizations like Premier Host status, accurate amenity tags, and seasonal pricing adjustments that VRBO&apos;s algorithm rewards.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate></item><item><title>How to Prep Your Short-Term Rental for Professional Photos</title><link>https://higleysmedia.com/how-to-prep-short-term-rental-professional-photos</link><guid isPermaLink="true">https://higleysmedia.com/how-to-prep-short-term-rental-professional-photos</guid><description>Prepping your vacation rental for a photo shoot means staging every room like a guest is about to arrive — then going one step further. Fresh linens, clear counters, styled touches, and hidden operational clutter are what separate average listing photos from scroll-stopping ones.</description><pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate></item><item><title>VRBO vs Airbnb Fees: What Hosts Actually Pay on Each Platform</title><link>https://higleysmedia.com/vrbo-vs-airbnb-fees-what-hosts-actually-pay</link><guid isPermaLink="true">https://higleysmedia.com/vrbo-vs-airbnb-fees-what-hosts-actually-pay</guid><description>Airbnb charges hosts 3% per booking. VRBO charges 5% (or a flat $499/year subscription). But the total cost to your guest — and how it affects your pricing strategy — is what really matters. Here&apos;s the full breakdown.</description><pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Write an Airbnb Listing Description That Books More Nights</title><link>https://higleysmedia.com/how-to-write-airbnb-listing-description-book-more</link><guid isPermaLink="true">https://higleysmedia.com/how-to-write-airbnb-listing-description-book-more</guid><description>A great Airbnb description starts with a strong title, hooks guests in the first two lines, highlights what makes your space special, and keeps it short and scannable. Your description should sell the experience — not just list features.</description><pubDate>Sun, 29 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Makes a 5-Star Airbnb? The Amenities and Details Guests Actually Notice</title><link>https://higleysmedia.com/what-makes-5-star-airbnb-amenities-guests-notice</link><guid isPermaLink="true">https://higleysmedia.com/what-makes-5-star-airbnb-amenities-guests-notice</guid><description>A 5-star Airbnb comes down to cleanliness, comfort, and small thoughtful touches. Quality linens, fast WiFi, a stocked kitchen, and a smooth check-in process matter more than fancy upgrades. Get the basics right and the reviews follow.</description><pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Is a Short-Term Rental a Good Investment in Northeast Pennsylvania?</title><link>https://higleysmedia.com/is-short-term-rental-good-investment-northeast-pennsylvania</link><guid isPermaLink="true">https://higleysmedia.com/is-short-term-rental-good-investment-northeast-pennsylvania</guid><description>Yes, a short-term rental can be a strong investment in Northeast Pennsylvania. Lower property costs, growing tourism, and seasonal demand from hunters, foliage seekers, and outdoor enthusiasts create real opportunity — if you buy the right property in the right location.</description><pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Airbnb vs VRBO: Which Platform Is Better for Your Rental Property?</title><link>https://higleysmedia.com/airbnb-vs-vrbo-which-platform-better-rental-property</link><guid isPermaLink="true">https://higleysmedia.com/airbnb-vs-vrbo-which-platform-better-rental-property</guid><description>Airbnb has more traffic and a younger audience. VRBO attracts families booking longer stays. Most hosts should list on both. The best platform depends on your property type, location, and target guest.</description><pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Photograph Your Vacation Rental for Airbnb and VRBO</title><link>https://higleysmedia.com/how-to-photograph-vacation-rental-airbnb-vrbo</link><guid isPermaLink="true">https://higleysmedia.com/how-to-photograph-vacation-rental-airbnb-vrbo</guid><description>Great vacation rental photos sell the experience, not just the space. Use natural light, stage every room, shoot wide but not too wide, and lead with your best shot. Professional photos can increase bookings by 40% or more.</description><pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Many Photos Should Your Airbnb Listing Have?</title><link>https://higleysmedia.com/how-many-photos-should-airbnb-listing-have</link><guid isPermaLink="true">https://higleysmedia.com/how-many-photos-should-airbnb-listing-have</guid><description>Your Airbnb listing should have 25–40 high-quality photos. Fewer than 20 looks incomplete. More than 50 causes scrolling fatigue. Cover every room, amenity, and the surrounding area to build trust and book more nights.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Curb Appeal on a Budget: 10 Quick Fixes Before Listing Photos</title><link>https://higleysmedia.com/curb-appeal-on-a-budget-before-listing-photos</link><guid isPermaLink="true">https://higleysmedia.com/curb-appeal-on-a-budget-before-listing-photos</guid><description>You don&apos;t need to spend thousands to boost curb appeal. Simple fixes like mowing, mulching, painting the front door, and cleaning the driveway make a huge difference in listing photos.</description><pubDate>Mon, 23 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Drone Photography for Real Estate Listings: When and Why You Need It</title><link>https://higleysmedia.com/drone-photography-for-real-estate-listings</link><guid isPermaLink="true">https://higleysmedia.com/drone-photography-for-real-estate-listings</guid><description>Drone photography is worth it for listings with large lots, waterfront views, or unique surroundings. Aerial shots show buyers what ground-level photos can&apos;t. Here&apos;s when to use it and what to expect.</description><pubDate>Sun, 22 Mar 2026 00:00:00 GMT</pubDate></item><item><title>A First-Time Home Buyer&apos;s Step-by-Step Guide</title><link>https://higleysmedia.com/first-time-home-buyer-step-by-step-guide</link><guid isPermaLink="true">https://higleysmedia.com/first-time-home-buyer-step-by-step-guide</guid><description>Buying your first home starts with knowing your budget, getting pre-approved, finding an agent, touring homes, making an offer, and closing. Here&apos;s the full process in plain English.</description><pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Professional Photography Affects Days on Market</title><link>https://higleysmedia.com/how-professional-photography-affects-days-on-market</link><guid isPermaLink="true">https://higleysmedia.com/how-professional-photography-affects-days-on-market</guid><description>Homes with professional photos sell faster and often for more money. Studies show they can cut days on market by up to 50%. Here&apos;s what the data says.</description><pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Avoid Buyer&apos;s Remorse After Purchasing a Home</title><link>https://higleysmedia.com/how-to-avoid-buyers-remorse</link><guid isPermaLink="true">https://higleysmedia.com/how-to-avoid-buyers-remorse</guid><description>Buyer&apos;s remorse after buying a house is more common than you&apos;d think. The best way to avoid it is to set realistic expectations, do your homework, and trust the process.</description><pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Build a Personal Brand as a New Real Estate Agent</title><link>https://higleysmedia.com/how-to-build-a-personal-brand-real-estate-agent</link><guid isPermaLink="true">https://higleysmedia.com/how-to-build-a-personal-brand-real-estate-agent</guid><description>Your personal brand is how people remember you. As a new real estate agent, build it with consistent visuals, a clear niche, a strong online presence, and community involvement.</description><pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Choose the Right Real Estate Photographer for Your Listings</title><link>https://higleysmedia.com/how-to-choose-a-real-estate-photographer</link><guid isPermaLink="true">https://higleysmedia.com/how-to-choose-a-real-estate-photographer</guid><description>Choose a real estate photographer by checking their portfolio, turnaround time, HDR capability, MLS compliance, and whether they&apos;re licensed for drones. Here&apos;s what to look for.</description><pubDate>Tue, 17 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Handle Multiple Offers on Your Home</title><link>https://higleysmedia.com/how-to-handle-multiple-offers-on-your-home</link><guid isPermaLink="true">https://higleysmedia.com/how-to-handle-multiple-offers-on-your-home</guid><description>Multiple offers are exciting, but the highest price isn&apos;t always the best deal. Here&apos;s how to evaluate offers, avoid common mistakes, and choose the one most likely to close.</description><pubDate>Mon, 16 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Price Your Home to Sell: Understanding a Comparative Market Analysis</title><link>https://higleysmedia.com/how-to-price-your-home-comparative-market-analysis</link><guid isPermaLink="true">https://higleysmedia.com/how-to-price-your-home-comparative-market-analysis</guid><description>A Comparative Market Analysis (CMA) is how your agent figures out the right price for your home. It compares your home to similar ones that recently sold nearby. Here&apos;s how it works.</description><pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Is Spring Really the Best Time to Sell Your Home?</title><link>https://higleysmedia.com/is-spring-the-best-time-to-sell-your-home</link><guid isPermaLink="true">https://higleysmedia.com/is-spring-the-best-time-to-sell-your-home</guid><description>Spring is the most popular time to sell, but it&apos;s not always the best. Each season has pros and cons. Here&apos;s what actually matters when choosing the right time to list.</description><pubDate>Sat, 14 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Moving to Northeast Pennsylvania: What New Residents Should Know</title><link>https://higleysmedia.com/moving-to-northeast-pennsylvania</link><guid isPermaLink="true">https://higleysmedia.com/moving-to-northeast-pennsylvania</guid><description>Northeast Pennsylvania offers affordable living, beautiful scenery, and tight-knit communities. Here&apos;s what to know about cost of living, towns, outdoor recreation, and making the move.</description><pubDate>Fri, 13 Mar 2026 00:00:00 GMT</pubDate></item><item><title>A Seller&apos;s Guide to Pennsylvania Real Estate Disclosure Laws</title><link>https://higleysmedia.com/pennsylvania-seller-disclosure-laws</link><guid isPermaLink="true">https://higleysmedia.com/pennsylvania-seller-disclosure-laws</guid><description>Pennsylvania law requires home sellers to fill out a Seller&apos;s Disclosure form. It covers known defects, environmental hazards, and more. Here&apos;s what you need to know before listing.</description><pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Real Estate Agents Can Create Scroll-Stopping Social Media Reels</title><link>https://higleysmedia.com/real-estate-agents-social-media-reels</link><guid isPermaLink="true">https://higleysmedia.com/real-estate-agents-social-media-reels</guid><description>Short-form video is the fastest way to grow your real estate brand online. Here are reel ideas, tips, and a simple process for creating content that gets views and leads.</description><pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Should You Rent or Buy a Home? How to Decide</title><link>https://higleysmedia.com/should-you-rent-or-buy-a-home</link><guid isPermaLink="true">https://higleysmedia.com/should-you-rent-or-buy-a-home</guid><description>Buying builds equity. Renting gives flexibility. The right choice depends on your finances, timeline, and lifestyle. Here&apos;s how to think through the decision.</description><pubDate>Tue, 10 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Virtual Staging: How Digital Furniture Transforms Empty Listings</title><link>https://higleysmedia.com/virtual-staging-for-real-estate</link><guid isPermaLink="true">https://higleysmedia.com/virtual-staging-for-real-estate</guid><description>Virtual staging adds digital furniture to empty rooms so buyers can picture themselves living there. It costs a fraction of physical staging and can make a vacant home feel warm and inviting.</description><pubDate>Mon, 09 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Happens After Your Offer Is Accepted? The Road to Closing</title><link>https://higleysmedia.com/what-happens-after-your-offer-is-accepted</link><guid isPermaLink="true">https://higleysmedia.com/what-happens-after-your-offer-is-accepted</guid><description>After your offer is accepted, you&apos;ll go through inspections, an appraisal, title work, and a final walkthrough before closing day. Here&apos;s the full timeline and what to expect at each step.</description><pubDate>Sun, 08 Mar 2026 00:00:00 GMT</pubDate></item><item><title>The Top 6 Things Missed Even in a Well-Prepared Home</title><link>https://higleysmedia.com/things-missed-well-prepared-home</link><guid isPermaLink="true">https://higleysmedia.com/things-missed-well-prepared-home</guid><description>Even sellers who declutter and clean often miss these 6 items. Tension blinds, bathroom mats, portable appliances, baby gates, counter clutter, and &apos;forgotten&apos; items hurt your listing. Remove them before photos and showings.</description><pubDate>Sun, 08 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What to Expect During a Home Inspection: A Buyer&apos;s Checklist</title><link>https://higleysmedia.com/what-to-expect-during-a-home-inspection</link><guid isPermaLink="true">https://higleysmedia.com/what-to-expect-during-a-home-inspection</guid><description>A home inspection checks the roof, foundation, plumbing, electrical, and HVAC. It usually takes 2 to 4 hours and costs $300 to $500. Here&apos;s what to expect and what to watch for.</description><pubDate>Sat, 07 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What to Fix Before Selling Your House (and What to Leave Alone)</title><link>https://higleysmedia.com/what-to-fix-before-selling-your-house</link><guid isPermaLink="true">https://higleysmedia.com/what-to-fix-before-selling-your-house</guid><description>Fix the things buyers notice and inspectors flag: paint, fixtures, leaks, and landscaping. Skip the big renovations. Here&apos;s how to spend smart before listing your home.</description><pubDate>Fri, 06 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What to Look for When Touring Homes: A Buyer&apos;s Walkthrough Checklist</title><link>https://higleysmedia.com/what-to-look-for-when-touring-homes</link><guid isPermaLink="true">https://higleysmedia.com/what-to-look-for-when-touring-homes</guid><description>When touring a home, look beyond the staging and fresh paint. Check water pressure, outlets, windows, the basement, roof age, and the neighborhood. Here&apos;s your walkthrough checklist.</description><pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Who Pays for Real Estate Photography When Selling a Home?</title><link>https://higleysmedia.com/who-pays-for-real-estate-photography</link><guid isPermaLink="true">https://higleysmedia.com/who-pays-for-real-estate-photography</guid><description>In most cases, the listing agent pays for professional real estate photography. But it depends on what&apos;s in the contract between the agent and seller. Here&apos;s how it usually works.</description><pubDate>Wed, 04 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Do I Need My Part 107 for Real Estate Photography?</title><link>https://higleysmedia.com/do-i-need-part-107-for-real-estate-photography</link><guid isPermaLink="true">https://higleysmedia.com/do-i-need-part-107-for-real-estate-photography</guid><description>Yes. If you fly a drone for real estate photography and get paid for it, you need an FAA Part 107 license. Interior shots with a camera don&apos;t need it—only the drone part does.</description><pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What to Consider for Dogs When Buying a Home</title><link>https://higleysmedia.com/what-to-consider-for-dogs-when-buying-a-home</link><guid isPermaLink="true">https://higleysmedia.com/what-to-consider-for-dogs-when-buying-a-home</guid><description>When buying a home with dogs, think about fences, yard space for zoomies, distance from roads, floor materials, and HOA rules. Here&apos;s a simple checklist so your pup gets a home they love too.</description><pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Do I Know If I&apos;m Financially Ready to Buy a House?</title><link>https://higleysmedia.com/how-do-i-know-if-im-financially-ready-to-buy-a-house</link><guid isPermaLink="true">https://higleysmedia.com/how-do-i-know-if-im-financially-ready-to-buy-a-house</guid><description>You&apos;re financially ready to buy a house when you have steady income, savings for a down payment, an emergency fund, and a manageable debt load. This guide gives you a simple checklist to know for sure.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Do You Choose the Right Realtor When Buying or Selling?</title><link>https://higleysmedia.com/how-do-you-choose-the-right-realtor</link><guid isPermaLink="true">https://higleysmedia.com/how-do-you-choose-the-right-realtor</guid><description>Choose a realtor with local experience, good communication, strong reviews, and a style that fits yours. Interview 2–3 agents before you commit. This guide tells you exactly what to look for and what to ask.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Do You Get Started Investing in Real Estate as a Beginner?</title><link>https://higleysmedia.com/how-do-you-get-started-investing-in-real-estate</link><guid isPermaLink="true">https://higleysmedia.com/how-do-you-get-started-investing-in-real-estate</guid><description>You get started in real estate investing by saving for a down payment, getting pre-approved, and buying a property that makes money. Start small, learn the basics, and don&apos;t rush. This guide walks you through each step.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Do You Write a Strong Offer on a House in a Competitive Market?</title><link>https://higleysmedia.com/how-do-you-write-a-strong-offer-on-a-house</link><guid isPermaLink="true">https://higleysmedia.com/how-do-you-write-a-strong-offer-on-a-house</guid><description>A strong offer includes a competitive price, pre-approval letter, reasonable contingencies, flexible closing date, and a solid earnest money deposit. Here&apos;s how to make your offer stand out when other buyers are competing.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Long Does It Take to Buy a House From Start to Finish?</title><link>https://higleysmedia.com/how-long-does-it-take-to-buy-a-house</link><guid isPermaLink="true">https://higleysmedia.com/how-long-does-it-take-to-buy-a-house</guid><description>Buying a house typically takes 3–6 months from start to finish. The process includes getting pre-approved, house hunting, making an offer, and closing. This guide breaks down the timeline step by step.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How Many Saves on Zillow Is Considered Good for a Listing?</title><link>https://higleysmedia.com/how-many-saves-on-zillow-is-good-for-a-listing</link><guid isPermaLink="true">https://higleysmedia.com/how-many-saves-on-zillow-is-good-for-a-listing</guid><description>A good number of saves on Zillow depends on your market, but 10–30 saves in the first week is a strong sign of buyer interest. More saves usually mean more showings and offers. Here&apos;s what the numbers mean and how to get more.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Is It a Buyer&apos;s or Seller&apos;s Market Right Now?</title><link>https://higleysmedia.com/is-it-a-buyers-or-sellers-market-right-now</link><guid isPermaLink="true">https://higleysmedia.com/is-it-a-buyers-or-sellers-market-right-now</guid><description>A buyer&apos;s market means more homes for sale and less competition. A seller&apos;s market means fewer homes and more buyers fighting for them. Here&apos;s how to tell which one you&apos;re in and what it means for you.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Should You Buy a House at 50 or Later in Life?</title><link>https://higleysmedia.com/should-you-buy-a-house-at-50-or-later-in-life</link><guid isPermaLink="true">https://higleysmedia.com/should-you-buy-a-house-at-50-or-later-in-life</guid><description>Yes, you can buy a house at 50 or older. Age doesn&apos;t disqualify you from getting a mortgage. The key is making sure the home fits your finances, lifestyle, and retirement plans. Here&apos;s what to consider.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Should You Buy a Rental Property as Your First Real Estate Investment?</title><link>https://higleysmedia.com/should-you-buy-a-rental-property-as-your-first-investment</link><guid isPermaLink="true">https://higleysmedia.com/should-you-buy-a-rental-property-as-your-first-investment</guid><description>A rental property can be a great first investment if you buy smart and run the numbers. You&apos;ll need savings, a solid location, and a plan for managing tenants. This guide helps you decide if it&apos;s right for you.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Are the Hidden Costs of Buying a House?</title><link>https://higleysmedia.com/what-are-the-hidden-costs-of-buying-a-house</link><guid isPermaLink="true">https://higleysmedia.com/what-are-the-hidden-costs-of-buying-a-house</guid><description>The hidden costs of buying a house include closing costs, inspections, property taxes, insurance, repairs, and HOA fees. Most buyers need 2–5% of the home price on top of the down payment. This guide lists every cost so nothing surprises you.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Is a Zillow Showcase Photographer and How Do You Become One?</title><link>https://higleysmedia.com/what-is-a-zillow-showcase-photographer</link><guid isPermaLink="true">https://higleysmedia.com/what-is-a-zillow-showcase-photographer</guid><description>A Zillow Showcase photographer creates enhanced listing media for Zillow&apos;s premium Showcase feature. It includes interactive floor plans, high-end photos, and room-by-room tours. Here&apos;s what it is and how photographers can get involved.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Is Earnest Money and How Much Should You Put Down?</title><link>https://higleysmedia.com/what-is-earnest-money-and-how-much-should-you-put-down</link><guid isPermaLink="true">https://higleysmedia.com/what-is-earnest-money-and-how-much-should-you-put-down</guid><description>Earnest money is a deposit you make when your offer on a house is accepted. It shows the seller you&apos;re serious. Most buyers put down 1–3% of the home price. Here&apos;s how it works and how to protect it.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Is the FinCEN Residential Real Estate Rule and How Does It Affect Buyers?</title><link>https://higleysmedia.com/what-is-the-fincen-residential-real-estate-rule</link><guid isPermaLink="true">https://higleysmedia.com/what-is-the-fincen-residential-real-estate-rule</guid><description>The FinCEN residential real estate rule requires reporting of certain all-cash home purchases to fight money laundering. If you&apos;re buying a home with cash through a legal entity, new reporting rules may apply. Here&apos;s what you need to know.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Should Realtors Post on Social Media to Get More Leads?</title><link>https://higleysmedia.com/what-should-realtors-post-on-social-media</link><guid isPermaLink="true">https://higleysmedia.com/what-should-realtors-post-on-social-media</guid><description>Realtors should post listing photos, market updates, buyer tips, behind-the-scenes content, and client wins. Mix value with personality. This guide gives you 20+ post ideas you can use today.</description><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Know When a House Is Right for You</title><link>https://higleysmedia.com/how-to-know-when-a-house-is-right-for-you</link><guid isPermaLink="true">https://higleysmedia.com/how-to-know-when-a-house-is-right-for-you</guid><description>A house is right for you when it fits your budget, meets your needs, and feels like home. Use a simple checklist of location, layout, and gut feeling to decide. This guide helps you know when to make an offer.</description><pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Why Realtors Need Professional Headshots</title><link>https://higleysmedia.com/why-realtors-need-professional-headshots</link><guid isPermaLink="true">https://higleysmedia.com/why-realtors-need-professional-headshots</guid><description>Realtors need professional headshots because buyers and sellers judge you by your photo before they ever meet you. A pro headshot builds trust, makes you look serious, and helps you stand out from agents who use selfies or old photos.</description><pubDate>Sat, 28 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Is the 4-Box Method for Preparing a Home to Sell?</title><link>https://higleysmedia.com/what-is-the-4-box-method-preparing-home-to-sell</link><guid isPermaLink="true">https://higleysmedia.com/what-is-the-4-box-method-preparing-home-to-sell</guid><description>The 4-Box Method is a decluttering system that gets your home ready to sell. You sort everything into four boxes: Trash, Donate/Sell, Storage, and Put Away. It makes prepping for sale simple and room-by-room.</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Is the 80/20 Rule in Real Estate Marketing?</title><link>https://higleysmedia.com/what-is-the-80-20-rule-in-real-estate-marketing</link><guid isPermaLink="true">https://higleysmedia.com/what-is-the-80-20-rule-in-real-estate-marketing</guid><description>The 80/20 rule in real estate marketing means about 20% of what you do brings about 80% of your results. Focus on the few activities that get you leads and closings, and cut or reduce the rest. This guide shows how to find and double down on your best marketing.</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Makes a Home &quot;Share-Worthy&quot; on Social Media?</title><link>https://higleysmedia.com/what-makes-a-home-share-worthy-on-social-media</link><guid isPermaLink="true">https://higleysmedia.com/what-makes-a-home-share-worthy-on-social-media</guid><description>A share-worthy home on social media has great light, clean and tidy spaces, and at least one standout feature people want to show others. Simple staging and good photos make a house look like a place people would want to share. This guide covers what makes homes get shared and how to get there.</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How to Use Your Professional Photographer to Win Listing Presentations and Sell More Homes</title><link>https://higleysmedia.com/how-to-leverage-professional-photographer-win-listings</link><guid isPermaLink="true">https://higleysmedia.com/how-to-leverage-professional-photographer-win-listings</guid><description>You can win more listing presentations and sell more homes by using your professional photographer as proof in your pitch. Show sellers real before-and-after samples, include pro photos in your deck, and explain how strong photos get more clicks and faster sales. This guide shows simple ways to leverage your photographer to win listings.</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Do You Have to Disclose a Death in a House in Pennsylvania?</title><link>https://higleysmedia.com/do-you-have-to-disclose-death-in-house-pennsylvania</link><guid isPermaLink="true">https://higleysmedia.com/do-you-have-to-disclose-death-in-house-pennsylvania</guid><description>In Pennsylvania, you do not have to disclose a death in a house when selling. The state Supreme Court ruled that deaths and tragedies are not material defects. But if a buyer asks, you cannot lie.</description><pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Why You Shouldn&apos;t Skip on Media From Day 1 of Your Listing</title><link>https://higleysmedia.com/why-you-shouldnt-skip-media-from-day-1-listing</link><guid isPermaLink="true">https://higleysmedia.com/why-you-shouldnt-skip-media-from-day-1-listing</guid><description>When your listing goes live and syndicates to the IDX feed and third-party portals, that&apos;s your biggest opportunity. Motivated buyers get alerts and click right away. If your photos don&apos;t earn their trust or spark interest, you lose them. Don&apos;t push media to the back burner—the first week is the peak.</description><pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How to Get Real Estate Leads for Free</title><link>https://higleysmedia.com/how-to-get-real-estate-leads</link><guid isPermaLink="true">https://higleysmedia.com/how-to-get-real-estate-leads</guid><description>You get real estate leads by showing up where people search and then staying in touch. Use free tools like a CRM, email, and social media to find and nurture leads. This guide covers free and tech-based ways to get and nurture leads for real estate agents.</description><pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How Much Does Real Estate Photography Cost in PA?</title><link>https://higleysmedia.com/how-much-does-real-estate-photography-cost-pa</link><guid isPermaLink="true">https://higleysmedia.com/how-much-does-real-estate-photography-cost-pa</guid><description>Real estate photography in Pennsylvania costs $160–$300 for most homes, based on size. Industry averages run $200–$500. Add-ons like drone, video, and 360 tours cost extra. Here&apos;s the full breakdown.</description><pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Time of Day Is Best for Real Estate Photos?</title><link>https://higleysmedia.com/what-time-of-day-best-real-estate-photos</link><guid isPermaLink="true">https://higleysmedia.com/what-time-of-day-best-real-estate-photos</guid><description>The best time for real estate photos depends on your home. Midday works great—minimal shadows. Overcast days are a pro favorite. Twilight photos add drama. For mountain sides, shoot east-facing in the morning and west-facing in the afternoon.</description><pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Unwind Cafe in Tunkhannock: Your Guide to Tunk&apos;s Cozy Coffee Spot</title><link>https://higleysmedia.com/unwind-cafe-tunkhannock</link><guid isPermaLink="true">https://higleysmedia.com/unwind-cafe-tunkhannock</guid><description>Unwind Cafe &amp; Market is a community-focused coffee shop in Tunkhannock, PA, serving fresh-roasted coffee, boba tea, grab-and-go lunches, and local gifts. Open daily with free wifi.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Is the 3-3-3 Rule in Real Estate?</title><link>https://higleysmedia.com/what-is-the-3-3-3-rule-in-real-estate</link><guid isPermaLink="true">https://higleysmedia.com/what-is-the-3-3-3-rule-in-real-estate</guid><description>The 3-3-3 rule is a simple guide for home buyers and investors. It means: 3 months of emergency savings, 3 months of mortgage payments saved, and 3 property evaluations before you buy. It helps you avoid rushing into a purchase you can&apos;t afford.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How Many Photos Should a Real Estate Listing Have?</title><link>https://higleysmedia.com/how-many-photos-should-real-estate-listing-have</link><guid isPermaLink="true">https://higleysmedia.com/how-many-photos-should-real-estate-listing-have</guid><description>The ideal real estate listing has 22–27 photos. Too few looks incomplete. Too many causes swiping fatigue and can hurt interest. Put your best shots first and focus on quality over quantity.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Is Real Estate Photography Worth It?</title><link>https://higleysmedia.com/is-real-estate-photography-worth-it</link><guid isPermaLink="true">https://higleysmedia.com/is-real-estate-photography-worth-it</guid><description>Yes. Professional real estate photography is worth it. Listings with pro photos get more views, sell faster, and often sell for more. The cost is small compared to the return.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate></item><item><title>What Order Should Real Estate Photos Be In?</title><link>https://higleysmedia.com/what-order-should-real-estate-photos-be-in</link><guid isPermaLink="true">https://higleysmedia.com/what-order-should-real-estate-photos-be-in</guid><description>Real estate photos should follow the natural flow of the home. Start with the front exterior and common areas, then bedrooms and bathrooms. End with the backyard and outbuildings—unless they contain a selling feature like an inground pool.</description><pubDate>Mon, 23 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Do I Need to Disclose Home Security Cameras When Selling?</title><link>https://higleysmedia.com/do-i-need-to-disclose-home-security-cameras-when-selling</link><guid isPermaLink="true">https://higleysmedia.com/do-i-need-to-disclose-home-security-cameras-when-selling</guid><description>Learn whether you must inform buyers about in-home cameras and what counts as proper disclosure. Understand the legal and ethical rules around video surveillance in real estate sales.</description><pubDate>Sun, 22 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How Agents Overcome Common Objections to the Top 10 Seller Questions</title><link>https://higleysmedia.com/how-agents-overcome-objections-seller-questions</link><guid isPermaLink="true">https://higleysmedia.com/how-agents-overcome-objections-seller-questions</guid><description>Sellers ask tough questions before hiring. Learn how to confidently address objections around credentials, pricing, marketing, fees, and more—with strategies backed by Realtor.com&apos;s essential seller questions.</description><pubDate>Sun, 22 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How to Plan a Budget-Friendly Home Move: Tips and Checklist</title><link>https://higleysmedia.com/how-to-plan-budget-friendly-home-move-tips-checklist</link><guid isPermaLink="true">https://higleysmedia.com/how-to-plan-budget-friendly-home-move-tips-checklist</guid><description>Moving can be done cheaply with a little planning. From decluttering and comparing mover costs to packing hacks and utility transfers, here&apos;s your guide to a smooth, budget-friendly move.</description><pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Should You Wait to Buy for Lower Mortgage Rates?</title><link>https://higleysmedia.com/should-you-wait-to-buy-for-lower-mortgage-rates</link><guid isPermaLink="true">https://higleysmedia.com/should-you-wait-to-buy-for-lower-mortgage-rates</guid><description>You shouldn&apos;t wait just because of interest rates. Experts say mortgage rates might move a little, but it&apos;s very hard to predict if they&apos;ll drop soon or how much. If you&apos;re ready to buy and can afford a home now, waiting could cost you more in home price increases and missed equity.</description><pubDate>Sat, 21 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Expanding Real Estate Photography Services into Lewisburg, PA: Now Covering Williamsport, Blossburg &amp; Central Pennsylvania</title><link>https://higleysmedia.com/lewisburg-expansion-announcement</link><guid isPermaLink="true">https://higleysmedia.com/lewisburg-expansion-announcement</guid><description>We&apos;re excited to announce our expansion into the Lewisburg, PA area! Starting with special promo days on Thursday and Saturday, we&apos;re now covering a 35-mile radius from World&apos;s End Coffee, bringing our professional real estate media services to Williamsport, Blossburg, and surrounding communities.</description><pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Why Empty Kitchens Photograph Better: A Real Estate Media Perspective</title><link>https://higleysmedia.com/why-empty-kitchens-photograph-better</link><guid isPermaLink="true">https://higleysmedia.com/why-empty-kitchens-photograph-better</guid><description>Kitchens are one of the most influential rooms in listing photos, and one of the trickiest to shoot. From a marketing and photography standpoint, empty countertops almost always produce stronger images. Here&apos;s why.</description><pubDate>Thu, 19 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How to Get Reviews as a Realtor</title><link>https://higleysmedia.com/how-to-get-reviews-realtor</link><guid isPermaLink="true">https://higleysmedia.com/how-to-get-reviews-realtor</guid><description>Getting reviews as a realtor is simple: you have to ask. Here&apos;s how to get real estate reviews easily without feeling pushy or awkward, plus proven strategies that turn satisfied clients into your best marketers.</description><pubDate>Mon, 16 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Top 5 Towns for Professional Media in NEPA</title><link>https://higleysmedia.com/top-5-towns-professional-media-nepa</link><guid isPermaLink="true">https://higleysmedia.com/top-5-towns-professional-media-nepa</guid><description>We crunched the numbers on our real estate shoots across Northeastern Pennsylvania. Here are the top 5 towns where agents are investing in professional media—plus trends on shoot days, drone usage, and video adoption.</description><pubDate>Fri, 13 Feb 2026 00:00:00 GMT</pubDate></item><item><title>New Wyalusing Tractor Supply Store: Everything You Need to Know</title><link>https://higleysmedia.com/new-wyalusing-tractor-supply-store-opening</link><guid isPermaLink="true">https://higleysmedia.com/new-wyalusing-tractor-supply-store-opening</guid><description>The new Wyalusing Tractor Supply store is now open, bringing quality farm supplies, livestock feed, tools, and rural living essentials to the community. Here&apos;s everything you need to know about this exciting addition to the area.</description><pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Should I Go to Open Houses if I&apos;m Not Pre-Approved?</title><link>https://higleysmedia.com/should-i-go-to-open-houses-without-pre-approval</link><guid isPermaLink="true">https://higleysmedia.com/should-i-go-to-open-houses-without-pre-approval</guid><description>Yes — open houses are open to everyone, and attending before you&apos;re pre-approved is one of the smartest moves an early-stage buyer can make. Here&apos;s why, plus practical tips and answers to common concerns.</description><pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How We Shoot HDR Real Estate Photography</title><link>https://higleysmedia.com/how-we-shoot-hdr-real-estate-photography</link><guid isPermaLink="true">https://higleysmedia.com/how-we-shoot-hdr-real-estate-photography</guid><description>High-quality real estate photography isn&apos;t about pressing a button—it&apos;s about control, consistency, and knowing how to adapt to each environment. Learn how we use HDR workflow to deliver clean, natural-looking images.</description><pubDate>Sat, 07 Feb 2026 00:00:00 GMT</pubDate></item><item><title>How Listing Order Impacts Buyer Attention Online</title><link>https://higleysmedia.com/how-listing-order-impacts-buyer-attention-online</link><guid isPermaLink="true">https://higleysmedia.com/how-listing-order-impacts-buyer-attention-online</guid><description>Listing order matters because buyers look at the first few homes most. The higher your listing appears in search results, the more clicks and showings it gets. This guide explains why position matters and what you can do to get more buyer attention.</description><pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Winter Real Estate Photography Checklist: How to Prepare Your Home for Professional Photos</title><link>https://higleysmedia.com/real-estate-photography-checklist</link><guid isPermaLink="true">https://higleysmedia.com/real-estate-photography-checklist</guid><description>A comprehensive winter-specific checklist to help homeowners prepare their property for professional real estate photography during the colder months, ensuring your listing photos showcase your home at its absolute best.</description><pubDate>Sat, 31 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Data-Driven Listings: How Engagement Metrics Help You Get to the Closing Table Faster</title><link>https://higleysmedia.com/data-driven-listings-engagement-metrics-closing-table-faster</link><guid isPermaLink="true">https://higleysmedia.com/data-driven-listings-engagement-metrics-closing-table-faster</guid><description>Stop guessing what buyers want. Start knowing. Learn how Listing Engagement Metrics show you exactly how buyers interact with your listings and how your actions impact that engagement.</description><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Getting More Clicks on Your Zillow Listings: The Importance of Leaving Breathing Room</title><link>https://higleysmedia.com/understanding-image-aspect-ratios-listing-photos</link><guid isPermaLink="true">https://higleysmedia.com/understanding-image-aspect-ratios-listing-photos</guid><description>Most buyers are swiping through Zillow on their phones, scrolling past dozens of listings in minutes. If your property photos don&apos;t immediately grab their attention in that feed, you&apos;ve already lost the showing. But here&apos;s what many agents don&apos;t realize—the beautiful photos your photographer delivered aren&apos;t actually what buyers see when they&apos;re browsing.</description><pubDate>Sat, 27 Dec 2025 00:00:00 GMT</pubDate></item><item><title>What Buyers Notice During Showings That Sellers Often Miss</title><link>https://higleysmedia.com/what-buyers-notice-during-showings-sellers-miss</link><guid isPermaLink="true">https://higleysmedia.com/what-buyers-notice-during-showings-sellers-miss</guid><description>When selling your home in Northeastern Pennsylvania, even the most diligent sellers can overlook details that buyers immediately notice during a showing. Understanding these often-missed details can mean the difference between an offer and a pass.</description><pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate></item><item><title>Pay at Close for Real Estate Media: How Titus Helps Agents Book Now and Pay Later</title><link>https://higleysmedia.com/pay-at-close-with-titus</link><guid isPermaLink="true">https://higleysmedia.com/pay-at-close-with-titus</guid><description>Learn how Pay at Close through Titus lets you get professional real estate media without paying upfront. Book your photos, video, drone, and more now, and pay when your deal closes.</description><pubDate>Sun, 16 Nov 2025 00:00:00 GMT</pubDate></item><item><title>📣 The Instagram (and Facebook) Method: How Real Estate Agents Can Work Together to Get More Exposure</title><link>https://higleysmedia.com/instagram-facebook-collab-method</link><guid isPermaLink="true">https://higleysmedia.com/instagram-facebook-collab-method</guid><description>How real estate agents can use Instagram and Facebook&apos;s collaboration tools to maximize listing exposure, save time, and market like a team.</description><pubDate>Tue, 15 Jul 2025 00:00:00 GMT</pubDate></item><item><title>Why I Prefer the Cubicasa Tour System Over Traditional 3D Tours</title><link>https://higleysmedia.com/cubicasa-tour</link><guid isPermaLink="true">https://higleysmedia.com/cubicasa-tour</guid><description>Discover why the Cubicasa Tour System is a game-changer for real estate agents and photographers. With its intuitive navigation, accurate home layouts, and seamless integration of listing photos, Cubicasa provides a superior virtual tour experience compared to traditional 3D tours.</description><pubDate>Tue, 24 Dec 2024 00:00:00 GMT</pubDate></item><item><title>7 Ways to Level Up Your Real Estate Game in 2025</title><link>https://higleysmedia.com/level-up-real-estate-2025</link><guid isPermaLink="true">https://higleysmedia.com/level-up-real-estate-2025</guid><description>Discover actionable strategies and trends to elevate your real estate business in 2025, backed by data and insights.</description><pubDate>Tue, 24 Dec 2024 00:00:00 GMT</pubDate></item><item><title>Why First Impressions Matter: Capturing Buyers with the Right Listing Photo</title><link>https://higleysmedia.com/first-impressions-in-real-estate-photography</link><guid isPermaLink="true">https://higleysmedia.com/first-impressions-in-real-estate-photography</guid><description>Explore why the first image potential buyers see on Zillow or other platforms is critical for making a strong first impression in real estate.</description><pubDate>Sun, 15 Dec 2024 00:00:00 GMT</pubDate></item><item><title>Twilight vs. Virtual Twilight: Which is Best for Your Listing?</title><link>https://higleysmedia.com/twilight-photos</link><guid isPermaLink="true">https://higleysmedia.com/twilight-photos</guid><description>Discover the key differences between real twilight and virtual twilight photography for real estate listings and choose the best option for your property.</description><pubDate>Sun, 15 Dec 2024 00:00:00 GMT</pubDate></item><item><title>How to Generate Leads as a New Real Estate Agent Without a Huge Budget</title><link>https://higleysmedia.com/generate-leads-new-real-estate-agent-budget</link><guid isPermaLink="true">https://higleysmedia.com/generate-leads-new-real-estate-agent-budget</guid><description>As a new real estate agent, generating leads is one of the most critical—and sometimes intimidating—tasks you&apos;ll face. Without a substantial marketing budget, it can feel like you&apos;re up against a wall. However, building a solid lead pipeline doesn&apos;t have to be expensive.</description><pubDate>Thu, 14 Nov 2024 00:00:00 GMT</pubDate></item><item><title>The 3 D&apos;s to Prepping a Home for the Market</title><link>https://higleysmedia.com/3-ds-prepping-home</link><guid isPermaLink="true">https://higleysmedia.com/3-ds-prepping-home</guid><description>Discover the essential 3 D&apos;s—declutter, depersonalize, and deep clean—to prep your home for a successful sale and make a lasting impression on potential buyers.</description><pubDate>Sun, 27 Oct 2024 00:00:00 GMT</pubDate></item><item><title>Why Property Outline Photos Help Sell Land and Lots</title><link>https://higleysmedia.com/property-outline-photos-for-land-sales</link><guid isPermaLink="true">https://higleysmedia.com/property-outline-photos-for-land-sales</guid><description>Learn how property outline photos enhance vacant land listings by adding clarity, context, and appeal for potential buyers.</description><pubDate>Sun, 27 Oct 2024 00:00:00 GMT</pubDate></item><item><title>The Power of Video with Agent Introductions for Real Estate Listings</title><link>https://higleysmedia.com/agent-video</link><guid isPermaLink="true">https://higleysmedia.com/agent-video</guid><description>In the fast-paced world of real estate, standing out from the competition is crucial. One of the most effective ways to make your listings shine is by incorporating video...</description><pubDate>Thu, 27 Jun 2024 00:00:00 GMT</pubDate></item></channel></rss>